Eighty Exemplary Ethics Statements

Edited by Patrick E. Murphy

Eighty Exemplary Ethics Statements presents and comments on exemplary ethics statements from leading corporations and organizations worldwide. Patrick E. Murphy offers seven principles to follow in developing such statements: Write It; Tailor It; Communicate It; Promote It; Revise It; Live It; Enforce/Reinforce It. This volume concludes with advice on moving beyond ethics statements to infusing ethics into the organization.

Patrick E. Murphy is Professor and Chair of the Department of Marketing at the University of Notre Dame. He has written intensively and lectured throughout the United States and Europe on business and marketing ethics.

Reviews

“Around the world shareholders and stakeholders alike are taking an increasing interest in corporate conduct. All manner of organizations are being encouraged to draw up codes of conduct or statements of business ethics. The essential point is that we should all try to learn from each other. Eighty Exemplary Ethics Statements not only illustrates how organizations of various kinds have put their beliefs into words, but also clarifies the thinking which lies behind their codes of conduct. This book therefore meets one of the challenges of our times.” -Sir Adrian Cadbury, Former Chairman, Cadbury Schweppes

“Dr. Murphy has done the brilliant, unique and though work not just at finding the best ethics statements which can enlighten us all, but has given us commentary about them. If you have a corporate code of ethics, creed, or value statement, you will learn how to make yours better. And, if you don’t, Murphy offers the inspiration and reasons to write one.” -F. Byron Nahser, Ph.D., President and CEO, The Nahser Agency/Advertising

“While ethics statements are no guarantee of good behavir, they are useful reminders of a compan’s values and responsibilities. This collection will challenge managers to think about the ethical framework that guides their organizations.” -Lynn S. Paine, Professor at the Harvard Business School